International Journal of Business, Management and Commerce (IJBMC)

This article examines museum marketing and disability access, specifically the variety of ways museums market their accessible programs to people with disabilities. Five prominent U.S. art museums were selected to investigate the marketing methods they use to promote access to audiences with disabilities. The results indicate that word of mouth and the use of technology, such as websites and social media, were the most common forms of marketing methods used to reach people with disabilities. These findings provide museums and the disability community with valuable insight about what accessible amenities, programs, and events museums are currently offering and the avenues by which museums market them.