International Journal of Business, Management and Commerce (IJBMC)

This study seeks to replicate a study that assessed whether entrepreneurial characteristics when moderated by education, influence firm performance. An online survey will be utilized to target 500 Black and Latino entrepreneurs. The questionnaire items will consist of entrepreneurial characteristics, specifically the need for achievement, risk-taking propensity, and locus of control, in conjunction with the attained level of education, and firm performance when measured in terms of annual sales. Specifically, education will be examined as a potential moderator of the degree of risk propensity, need for achievement, and the locus of control in Black and Latino business settings. Moderated regression is the methodology utilized to ascertain these relationships.