← Back to Vol. 06 Issue No. 02 — Issue 02
Abstract
The purpose of this case study is to conduct a strategic analysis of the Enel Group, an Italian multinational company involved in generating energy, selling gas, and distributing electricity in 32 different countries— making it one of the world‟s largest integrated electricity and gas operators in 2021. A description of the firm will first be presented, including Enel‟s mission, vision and objectives, and the firm‟s generic strategy. This description is followed by a series of strategic analyses including; macro-environmental, industry and internal analyses (i.e. VRIO, value chain and functional). These analyses are integrated through SWOT analysis followed by a discussion of implementation and environment/strategy alignment issues. The analysis culminates with a series of suggestions for improving the Enel Group.