Chinese Solar Photovoltaic Rooftop Adoption: The Impact of Culture,
Abstract
With the rapid economic development and surging demand in energy, China has also observed severe environmental deterioration, which makes adopting clean energy especially solar photovoltaic (PV) rooftop systems critical. However, even with the largest production capacity, China’s solar PV adoption at the distributed level is comparatively low. This research aimed at investigating how cultural factors, environmental beliefs, norms and barriers influence solar PV adoption decisions. After collecting data from 351 college students in China, we applied the backward variable selection procedure in logistic regression. Our data showed the following major