(2019)
Abstract
Entrepreneurship education encourages and prepares those who want to become entrepreneurs or entrepreneurial thinkers to be successful. Though 13.1 percent of the eighteen and older U.S. population were African Americans in 2012, they only owned 9.4 of business firms in the U.S. Therefore, it is imperative to understand the career expectations and concerns of African American entrepreneurship students. This study investigated African-American undergraduate entrepreneurship students’ perceptions regarding (1) the level of importance of the factors that positively influenced their decisions to pursue an undergraduate degree in entrepreneurship, (2) the financial sources that support their undergraduate education, (3) the level of importance of the supportive elements that they expect will be important in their initial job assignments, and (4) their highest career expectations. Our findings would contribute to the efforts of the business schools and professional organizations in recruiting, retaining, and educating minority entrepreneurship students.